EIS Simulation: A Change Management Simulation Game
EIS is a computer-based multimedia business simulation involving the implementation of organizational change. During the simulation, participants can develop and implement change strategies, select among many different tactics to meet their goal and incrementally change the attitude of the EuroComm managers, influencing their willingness to adopt the proposed innovation.
In the "EIS Simulation", participants working in groups are challenged to introduce an innovation in a division of the EuroComm Corporation. They have up to 6 months of (simulated) time to convince as many of the 22 members of the division's management team as possible to adopt an EIS (Executive Information System).
This simulation relies on change management models that follow the four phases: awareness, interest, trial, and adoption. In addition, this simulation incorporates social network theories and teaches the importance of social factors for the adoption of change.
Related CALT Research Area: Advanced Simulations
Research Programme: Internal
Project Timeframe: 1994 - ...
Project Coordinator: Albert A. Angehrn
Project Team Member(s): Elena Vaccarossa
External Project Team Member(s):
Partners(s):
Project web site: http://www.calt.insead.edu/eis/
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