Hortonet
CALT Project

Project Abstract

Hortonet

Hortonet is a 12-month project to develop the social and business models to exploit the potential of filming gardens for the entertainment and educational markets. The European Commission finances the project, under the Information Society Technologies programme.

Heritage faces the problem of how to exploit the enormous potential of gardenslive.com in terms of social & business models. This is a new area of business requiring an effective model which spans Member States, USA & Japan.

The objectives are to:

(1) Identify the most effective social  business model for gardenslive.com
(2) Study available best practices to identify the most suitable business model
(3) Prepare the findings for exploitation.